The platform that connects
agencies, advertisers,
publishers and production companies
through intelligent agents

An ecosystem that connects
all stakeholders
of the advertising market

AdVortex is not an optimisation tool — it is a platform that redefines how agencies, advertisers, publishers and production companies collaborate. Each stakeholder has their own view, their own data and their own dedicated agent. All connected by the same ecosystem.

The transition to the agentic era is made in a controlled and progressive way — without disrupting current processes, with measurable benefits from day one. The hybrid model allows you to choose which campaigns are managed by AdVortex and which continue in the traditional model, coexisting without conflict in each client's existing traffic systems.

Interprets briefings and XML plans, optimises insertion placement with predictive models per 30-minute band and automatically re-plans when conditions change.

Reads channel EPG and enriches inventory with semantic tags — content, genre, event, format. Transforms an opaque code into a contextual buying opportunity.

Analyses tagged deals (rates, discounts, daypart mix, month) and produces a quality score with impact on inventory and revenue — before commercial close.

Automatically creates PubIds per campaign, associates assets to Helix insertions and alerts on missing material with automatic re-optimisation.

Connects production assets directly to scheduled insertions. Ensures each broadcast slot has the right material confirmed, with full lifecycle traceability.

Synchronises client legacy systems via MCP connectors — traffic systems, ERP, CRM, production platforms — feeds the RAG with real business data and provides predictive models for all agents.

Intelligent negotiation
between all parties

AdVortex provides a dedicated negotiation layer that connects agencies, advertisers and publishers in a single structured environment. Proposals, counter-proposals, package configurations and pricing rules are managed by the Optiad agent — which analyses inventory impact in real time and suggests optimal deal structures based on historical data and predictive models.

The negotiation module integrates directly with the CRM layer, where active deals are tracked and their impact on available inventory is continuously evaluated. Dynamic pricing is a function of commercial negotiation — Optiad adjusts price floors and ceilings based on demand signals, audience forecasts and deal commitments already in the system.

Programming & Scheduling

Real-time access to the EPG, content scheduling rules, rights management and transmission events. Agents can read and propose schedule adjustments without manual intervention.

Commercial & Sales

Active campaigns, deal pipeline, inventory availability and pricing rules are visible to all agents simultaneously. No more silos between commercial and traffic teams.

Audience & Analytics

Live audience data, historical ratings, demographic breakdowns and predictive models feed directly into the agents' decision layer — enabling real-time optimisation of break composition.

Compliance & Legal

NLP-registered legal rules (alcohol, gambling, credit, minors) are enforced automatically at the MCR level — no manual review required for standard restriction scenarios.

Traffic & Playout

Break schedules, material delivery status and playout confirmations are visible in the MCR. Agents can detect gaps, conflicts or missing materials and trigger resolution workflows.

Cross-Channel Coordination

For groups with multiple channels, the MCR provides a consolidated view across all feeds — enabling coordinated campaigns, shared inventory strategies and group-level reporting.

The same agentic model
applied across all media

Echo reads the context source of each medium — EPG for TV, playlist for Radio, CMS for Digital — and transforms inventory from an opaque code into a contextual buying opportunity. Helix buys context. The client's traffic system executes the code, exactly as today.

An agency can submit a single briefing and Helix distributes the budget fluidly across all media, guided by Echo's tags. This is the Optichannel concept — not being in multiple media, but being in the right medium, in the right context, at the right moment.

Less human execution,
more human supervision

The traditional campaign monitoring model requires constant human intervention — checking compliance, adjusting insertions, reacting to deviations. AdVortex inverts this paradigm: agents execute, monitor and re-optimise autonomously, while the manager supervises and decides.

Helix monitors each campaign in real time, detects deviations from the briefing and proposes changes — sending them automatically to operational applications via MCP. The human always maintains control: approves, rejects or adjusts. The intelligence works; the decision is human.

Entering the agentic era
without disruptive steps

For our current clients, this is an opportunity to modernise processes in a progressive and controlled way. The hybrid model allows some campaigns to be managed by AdVortex while others continue in the traditional model — without disruption, without risk, with measurable benefits from day one.

The methodology begins with consultancy to map current flows and implement data flows for the AdVortex platform. AdVortex then becomes the business copilot — with the capacity to expand globally across the entire company, not just the media team.

Make your agency's process
also more agentic

AdVortex is not just a platform for publishers. It is the ecosystem that intelligently connects the agency to the publisher — from briefing to plan, from plan to insertion, from insertion to broadcast confirmation.